A modern mural of a detailed map of Zion National Park, with large letter text spelling 'S', 'O', 'U', 'L', 'T', 'A' on the wall, featuring a geometric and abstract style in shades of blue and gray.

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A creative collaboration centered around a music festival experience connected to the cultural and natural context of Zion. The project explores how brand identity, visual systems, and experiential design can shape the atmosphere of a music-centered gathering that blends community, art, and environment.

Soultra

Zine Design, Ad Campaign Poster Series, Billboard & Bus Shelter Designs

Brand Identity, Typography, Wordmark Development, Visual Language & Concept Development

Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Print (14.96” x 22.76”)

A city street scene with a concrete building featuring a large advertisement that reads 'SYNERGY IN SILENCE' and an image of a person swimming underwater. Blurred pedestrians walk past in the foreground, with trees and other buildings visible in the background.
A billboard with the words "CONNECTED" and a graphic of interconnected lines, mounted on a dark, corrugated metal wall with shadows and sunlight.
A digital advertising billboard displaying the word 'EUPHORIA' repeatedly in white neon-style text on a gray background, located on a nighttime city sidewalk.
Modern glass door with abstract blue and white design and the words 'REACH' and 'STATE' on the glass panels.
Large white banner with the word 'SOULTRA' in blue stylized font, displayed on a black exterior wall, framed by metal piping, with a small logo of overlapping circles beneath the text.
Large digital billboard on city street displaying abstract digital art with swirling lines and spheres, with buildings and leafless trees in the background.
Nighttime city street scene with a bus stop shelter featuring a digital advertisement with the word 'ASSE END' on a blue background, and a bus approaching in the distance.
Three vertical digital screens with a cracked ice pattern and the words 'REACH' on the left and 'STATE' on the right, mounted on a dark wall in a modern interior space.
Open magazine spread with abstract blue and white designs, the words "EUPHORIA" and "ASCEND" visible, held by a person's hand with a silver ring, against a white background.

Billboard Poster Designs

A human hand holding a flyer titled 'SOUL TR A' over a rock with a plain gray background.

Bus Shelter Poster Designs

Metro Poster Triage Designs

Magazine Design

Zine Publication